As some of you know, I have a third grader at home. For anyone who has or has had elementary age kids, you know the struggle that homework can be. I find that I’m having to relearn many things that I had somewhat forgotten… and I’m having to figure out how to teach things I “just know” so that he understands.
His biggest struggle is in the area of Language Arts – capitalization, pronouns, adverbs, adjectives, root words and the like. I didn’t realize that my “refresher course” in grammar would pay off in my work life.
I was reviewing a proposed order from another attorney, and noted that the word “Facebook” was not capitalized. This was the only change I requested, even being able to say: “Facebook is a proper noun and should be capitalized.”
The other person noted that in Facebook’s logo they use a lower case “f”. I indicated I still thought it should be capitalized and left the conversation there.
But there’s more to it.
A company – your company – has a name. And that name is a proper noun, just like your name. And proper nouns should be capitalized to signal to the reader that this is a name.
But also, this is a trademark. It is protected under the intellectual property laws of the United States. And it – the company, the brand – deserves to be recognized in the written language for its status and for the fact that it is protected.
We often hear that words have power. The words we say to ourselves, the words we say to others. The written language has power as well. When you write about your company — on social media, in a blog post, in an article or even just on a Power Point for a presentation – do you remember to capitalize? Do you mark your company name or your product names with the “TM” or the “R”.
Remembering to use these symbols when you are writing your company or product name give your written word even more power. If you’ve invested in your mark, be sure to note that investment for the world.