How do you eat an elephant?

How do you eat an elephant?

One bite at a time.


A friend of mine opened a new business this week.  She posted her new Facebook page almost with an apology — she had thought about not releasing the news about her new venture yet, because she wasn’t “all professional” yet, with a completed website and business cards and everything.

The thing is — most new ventures are a work in progress.  And even if you do start off with it all “together”, it is highly likely your vision for your business will evolve after your first dozen customers… and you’ll have to redo something in there.

Here’s what I tell my clients — about the whole marketing persona – and about the legal things you need to have in place:

Take it one step at a time.

You don’t need much more than a Facebook page and a PayPal account to make your first sales in many businesses.

And honestly, you don’t always need your LLC set up before you make that sale.

Many of my clients who are just starting out ask this question: What do I need?

This is the short list:

  • Limited Liability Company or S-Corp
  • Services Contract
  • Vendor Contract
  • Independent Contractor Agreement
  • Media Release
  • Waiver
  • Trademark(s)
  • Copyright(s)
  • Nondisclosure Agreement

But in that, you don’t have to do them all at once. And depending on your business, you may want to do some things before you do others.  For example, if you have a highly creative business, you may want to copyright a design or trademark a logo before you move too far forward.  If you are an IT business creating custom solutions, a non-disclosure agreement may be the first thing you need. If you offer professional services, you may want your client contract first.

The point is that it is often difficult, possibly overwhelming and maybe even impossible, to get everything done perfectly all at once.  It’s much more manageable to handle the project one step at a time.

Storm Update

The same principle holds true for overcoming storm damage.  Tropical Storm Irma came in on Monday — and while it knocked us down for a day or two, we are back – one step at a time.  We have all of the limbs up, power was restored a day later and internet service a few hours later.

Others weren’t so lucky and it will take weeks, if not months to fully recover.  But if we take it one step at a time, the problem can be resolved and overcome.


By |2017-09-13T09:59:40+00:00September 13th, 2017|Uncategorized|0 Comments

About the Author:

Leave A Comment